The broker Australians think of first when they charter a yacht.

charteryacht.com is a luxury yacht broker. It arranges charters of luxury yachts and earns commission on the charters it brokers. The client has set no revenue target and no market-position target. The stated ambition is to dominate the category.

This document defines dominance as leadership of brand demand in the Australian market. The definition is chosen because the evidence shows the position is open. The category holds almost no brand demand today, so the place of the name people reach for belongs to no one.