Part Three · Execution · Section 12
Component deep-dives
Each Core component is covered by three questions: what it does, how it is built, and what it needs.
Every major piece of content and every event is built to carry across the core channels at once, and PR is the connective element that carries it.
A film shoot produces the video, the cinema flagship, the social cut-downs and a PR story with the links that lift SEO and AEO. An event produces content, press coverage, referral introductions, partnership conversations and CRM data.
The shared distinctive assets (Section 9) hold it together, so the pieces read as one brand across every channel. Activity is planned and measured as one connected effort, so contribution accumulates across the channels together and each channel reinforces the others.
The components are separated below for clarity, and they operate as one system.
Worked through first
The high-attention channels
The high-attention channels are worked through first, since the strategy starts with them (Section 11). The physical-availability channels follow.
The channels that capture